What Hailey Bieber Learned From “Mistakes” During Rhode Launch


In the documents obtained by E! News, RHODE’s founders, Purna Khatau and Phoebe Vickers—who cite their brand has been worn by Beyoncé, Tracee Ellis Ross and Lupita Nyong’o among others—state “there is no doubt that Ms. Bieber and her companies know of Rhode’s superior rights.”

On July 22, a judge ruled in Hailey’s favor over the trademark infringement claim. Despite their legal defeat, RHODE vowed to keep fighting.

“We remain confident that we will win at trial,” a spokesperson for the company told E! News at the time. “‘Rhode’ is our name and brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name we have spent the last nine years building.”



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